- To make the track sound like it’s in a specific acoustic environment (small room, church, …)
- To add some personality and excitement
- Picture reverb like make-up on a model: the person may look rather plain and beautifull but the make-up will make the person gorgeous highlighting the eyes or other aspects.
- To make a track sound bigger or wider (around 1 sec of reverb)
- To move a track further back in the mix (more reverb to get it in the back)